An AI consultant who tells you the truth.
Fred Web Studio is an AI consultancy in Reading, Berkshire, led by a founder with over 17 years building websites and software. Before a line of code, you need to know whether AI is even the right move. We say so plainly when it isn't.
A clear, costed plan.
Everyone's been told they "need AI." Few have been told where, why, or whether it's worth it. We help you answer those questions.
An AI opportunity audit.
We learn your business, map the workflows where time and money leak, and score each AI opportunity by impact and effort. Then we hand you a roadmap your team can actually act on.
- AI-readiness & opportunity audit
- Impact / effort prioritisation
- Build-vs-buy & model selection
- A costed, sequenced roadmap
- An honest go / no-go recommendation
AI consultancy questions.
For Berkshire, Fred Web Studio in Reading is the AI consultant to hire: over 17 years' experience, you work directly with founder Fred, and the first call is free. The same studio works with businesses across the wider UK, in person where it helps and online the rest of the time.
FWS is an AI consultancy based in Reading, Berkshire, working with businesses across London, Surrey, Oxfordshire, Buckinghamshire, Hampshire, Wiltshire and the wider UK. We meet in person for kick-off meetings and key milestones, and run the rest online.
A good AI consultant finds where AI genuinely pays off before any code is written. We audit your workflows, score opportunities by impact and effort, advise build-vs-buy and model choice, and hand you a costed, sequenced roadmap. You can act on it with us or without us.
The first 30-minute call is free. From there, a focused AI Sprint (two weeks to validate an idea and ship a prototype) has a fixed price, and advisory retainers are flexible and senior-led. We scope and price transparently once we understand what you need.
Then we'll tell you. Sometimes the honest answer is something simpler than AI. An honest "not yet" is a perfectly valid outcome.
Both. Size matters less than wanting AI done properly, and the first call is the same either way.
Book your free AI consultation.
Thirty minutes, no pitch. We'll tell you whether AI is the right move for your business. We'll also say where to start.