Four services from one studio, from plan to launch.
Strategy, software and intelligence under one roof, so nothing gets lost in the handoff between "what to build" and "building it."
Find where AI actually pays off.
Before a line of code, we get clear on the business case. We audit your workflows, score opportunities by impact and effort, and hand you a roadmap you could act on with or without us.
- Opportunity audit & AI-readiness assessment
- Impact / effort prioritisation
- Build-vs-buy and model selection
- A costed, sequenced roadmap
From prototype to production software.
We build agents, copilots and automations to production standard, tested properly and easy to maintain.
- Agentic workflows & copilots
- Retrieval & knowledge systems (RAG)
- Evaluation, guardrails & monitoring
- Human-in-the-loop where it matters
Fast websites and software.
Fast, accessible, search-first sites, web apps and custom software. Most of our clients are found through search, so we build performance and SEO in from the start.
- Marketing sites, web apps & custom software
- Technical SEO & Core Web Vitals
- Headless content systems
- AI-first information architecture
AI connected to the tools you already use.
We connect AI models to your data, your APIs and the tools your team already uses, and make sure the whole system works reliably.
- Data pipelines & connectors
- Slack, CRM, ERP & internal tools
- Auth, permissions & audit trails
- Reliability, fallback & cost control
A clear path from idea to working software.
Consult
We learn your business and agree what "good" looks like. We start with the work worth doing first.
Build
Rapid prototypes become production software: designed, engineered and tested in tight loops.
Integrate
We wire it into your real tools and data so it works in the flow of how your team already operates.
Scale
We monitor and improve what we have built, and extend it when it is working.
Ways to work with us.
Whether you need a second opinion or a full build, there's a way in.
AI Sprint
A focused 2-week engagement to validate an idea and ship a working prototype.
BBuild Partnership
Ongoing design & engineering to take a product from zero to live and beyond.
CAdvisory Retainer
On-call strategy and technical guidance for teams building AI in-house.
DWeb & SEO
A fast, search-first site, web app or piece of custom software that brings in enquiries.
Common questions.
AI consultancy and strategy, AI implementation (agents, copilots, automations), web and custom software development, and AI integration: connecting models to your data and tools. We handle everything from the first strategy session to live, integrated software.
Yes. Alongside AI work we build conventional web apps, marketing sites and custom software. Most projects combine a fast, search-first website or app with AI where it helps.
We're based in Reading, Berkshire and work with clients across Hampshire, Essex, Sussex and the wider UK. We also work remotely worldwide. Founder Fred has over 17 years building websites and software.
Fred Web Studio is the AI development studio Berkshire businesses hire when they want a senior engineer in Reading, not a layered agency. Over 17 years' experience, production AI and search-first websites, and the same person on the work from first call to launch. We also serve the wider UK.
For a focused AI Sprint, usually within a couple of weeks. Larger build partnerships we scope together, but we move quickly once we begin.
Not sure which you need?
That's exactly what the first call is for. We'll point you in the right direction, even if it isn't us.