AI development for London businesses.
Fred Web Studio is based in Reading. London clients work with us from the Reading studio. Day to day that means video calls and a preview of the work. When a meeting needs to be in person, a fast GWR service to Paddington takes about 25 to 30 minutes. The Elizabeth line takes closer to an hour to Paddington, and it is the service to use when you need to continue through central London without changing trains.
We work online and visit when it helps.
London businesses usually already have a website. The conversation is more often about one workflow: support, reporting, or the admin around a product. City and Canary Wharf teams tend to care about how a tool connects to systems they already run. Shoreditch and King's Cross teams more often want a feature inside a product. We will say if AI is the wrong tool for the job in front of us.
Paddington and the West End
Easy to reach on a fast GWR train from Reading, then a short onward trip.
The City and Canary Wharf
Easier on the Elizabeth line, which runs through central London. Allow about an hour from Reading to Paddington before you continue.
Shoreditch and King's Cross
Product teams and agencies. We work remotely and come in for the workshops that need a whiteboard.
Four services, all built by Fred.
Most London projects start with consultancy, because the expensive mistake is building the wrong thing.
AI Consultancy
We look at where AI would actually pay off for your business, put the options in order and give you a written plan.
02AI Implementation
Agents, copilots and automations built to production standard, tested properly and easy to maintain.
03Web & Software
Fast, search-first sites, web apps and custom software that customers can find and your team can rely on.
04AI Integration
We connect AI models, your data and your existing software, so the tools your team already uses work together.
See the full breakdown of what we do, or the work we have shipped.
AI development in Greater London.
Yes. GWR from Reading to Paddington is about 25 to 30 minutes on a fast service. The Elizabeth line is slower to Paddington, about an hour, and better when the meeting is further into central London or out towards Canary Wharf. We visit when a meeting will move the work on, rather than for routine status updates.
No. The studio is in Reading. London is a place we travel to, and a place we work with every week online.
Usually on a defined piece of work: a search-led rebuild, or one AI tool connected to the software you already have. You speak to the person who builds it. If a larger agency is the right shape for the programme, we will say so.
Usually either one expensive, repetitive workflow or a website that does not explain what you offer. The free 30-minute call is for working out which one to tackle first.
Building something in Greater London?
Book a free 30-minute call. We'll tell you whether AI is the right move, and what it would take to build.