Websites that rank, convert and think.
Fast, search-first websites, web apps and custom software — with AI built in where it earns its place. The surface your customers and your AI both live on.
Search-first, AI-ready, fast.
Most of our clients are found through search — so performance and SEO aren't an afterthought, they're the foundation.
The surface it all lives on.
We build on a modern stack (Next.js, server-rendered, AVIF/WebP imagery, self-hosted fonts) so your site is fast for users, legible to search engines, and ready for AI features when you want them.
- Marketing sites, web apps & custom software
- Technical SEO & Core Web Vitals (90+ Lighthouse)
- AI search, copilots & content where they help
- Structured data for Google & AI answer engines
- Rebuilds & migrations with 301 redirects
Local where it helps, remote where it's faster.
We're Reading-based and build for businesses across the UK.
AI web development questions.
FWS builds AI-powered websites and web apps from Reading, Berkshire, working with businesses across London, Surrey, Oxfordshire, Hampshire and the wider UK. Most of the build happens online, and we meet in person for the moments that matter — so you get an AI web developer near you, wherever you are.
AI web development means building fast, modern websites and web apps with artificial intelligence built in where it earns its place — things like AI search, copilots, content generation, personalisation or automated support — on a search-first foundation that ranks and performs.
Ranking is the foundation, not an afterthought. We server-render content so search engines and AI answer engines can read it, hit Core Web Vitals targets, add clean structured data, and write content designed to be both useful to humans and quotable by AI assistants.
Yes. We rebuild dated or slow sites on a modern stack, migrate your content, set up 301 redirects so you keep your rankings, and add AI features where they genuinely help. You keep what works and lose what holds you back.
Yes — alongside marketing sites we build web apps and custom software, with AI and integrations wired in. Most projects are a blend of a fast product surface and the intelligence behind it.
Let's build something that ranks.
Book a free 30-minute call. Tell us what you're trying to build, and we'll map the fastest route to a fast, findable site.